Follow-up: eCommerce Awards Gala (GPEC, 2009)

Tuesday, on 20^th October, 2009, I took part eCommerce Awards Gala (GPEC) 2009. What were some of my notes?

Doru PANAITESCU: Online marketing in electronic commerce: efficient methods, priorities, useful tools, measuring ROI

- If you have an online store with a broad target group, then you can make a banner campaign; - Do you have a focused online store? Try a CPC campaign;

Bogdan MANOLEA: Law issues in electronic commerce

- If you need law advice for electronic shopping, try contacting me;

Cristian MANAFU: Web 2.0 in e-commerce

- Facebook will be used for affiliate marketing; - The next phase in the development of the Internet: the intelligent Internet - Web 3.0 or semantic web; - Check out HotBrands.ro;

Cristian BADEA: Online payments in electronic commerce

- In order to reduce the commissions, an increase in the volumes of transactions is required; - There are niches in which e-commerce is very trusted by the consumers: tourism and telecommunications;

Antonio ERAM: e-Commerce and mobile access. Payment via electronic means

- The future of the Internet - mobile access; - 75% of the time a person holds the phone at a distance smaller than 1 meter; - Fraud percentage at mobilpay.ro: a. 2008 - 0.03%; b. 2009 - 0.04% (estimate); - The online stores don't promote online payments due to large commissions; - A small commission for all the sellers: 2.3% + 0.10 Euros per transactions via mobilpay.ro;

Marius IVAN: Online stores and delivery services

- There are custom reports for transportation;

Liviu TALOI (SiteAudit): Online stores problems

- A basic e-commerce solution (with some emphasis on quality) starts, as a cost, from 2-2,500 Euros; It can be up to 10,000 Euros; - The price of the products is a very important criterion when a customer picks an online store; _______ Bottom line: I liked the event, I learned a few new things, did some networking, even got a project started in there. It's a great thing the event exists. Some pictures I made: [alpine-phototile-for-picasa-and-google-plus src="user_album" uid="100050990853086188413" ualb="5939827934239804497" imgl="fancybox" style="wall" row="4" size="640" num="100" highlight="1" align="center" max="100"]