Follow-up: Direct Marketing Superconference (RIN Grand Hotel, 2009.06.20-21)

Between 20 and 21 June 2009, between 10.00-18.00, the Direct Marketing Superconference took place at RIN Grand Hotel in Bucharest. I only was present at the very first part of the first day of conference. Here's a conference presentation in Romanian. Here are some pictures at the conference: [alpine-phototile-for-picasa-and-google-plus src="user_album" uid="100050990853086188413" ualb="5939812916336416321" imgl="fancybox" style="vertical" size="640" num="100" highlight="1" align="center" max="100"] and here's a video with Cristian Carstoiu, speaking on Direct Marketing: What did I take home? 1. There's a triangle by which any company acts in the field of business: principles - strategies - methods; They are all inter-connected; 2. There are two mechanisms of thinking in Marketing, and not only: Towards to (you like something, you are inclined to do that thing) and Away from (You dislike something, you avoid doing one thing or another); 3. You can have a geographical limitation while promoting your products by flyers - Just a certain space; 4. The expensive products aren't promoted on just any media; 5. Emailing may just be the best promotion medium for Search Engine Optimization.